Design

Successful companies don't sell products (commodities) they sell the result or the feeling those things provide.  If you only sell the product, you are competing on price. If you sell the value, you are competing on meaning. Following the principles strategic design thinking, companies develop and sell solutions based on psychological or practical need they target to fulfill:  1. Outcomes (The "Superpower") In this mode, the company sells a completed goal. The customer doesn'

“Strategic design” is first and foremost focused on solving real problems for users. That’s essential, but it’s not enough. Strategic design must also create sustainable value for the company. Without this balance, even the best ideas risk never reaching the market—or failing once they do. A critical stage in user-centric design thinking is the translation of ideas into real, testable product concepts (the development phase). In this phase, high-resolution prototypes are crea

In a world that moves this fast, anchoring strategy in real human needs isn’t just good practice— it’s the single most effective way to de-risk the future.