Innovation

My learnings on the importance of strategic innovation. Forged the hard way—through years of building businesses and mentoring others.

Building the Right Thing: Innovation by Intent

In fast-paced markets, strategy is often driven by pressure rather than intent. Tight timelines, competitive moves, and quarterly targets quickly turn innovation into a delivery exercise instead of a strategic one. Business objectives are often set early in the process, and roadmaps are defined quickly. Teams then move into delivery with ambitious timelines, leaving limited space to revisit initial assumptions. Objectives such as portfolio positioning, launch timing, pricing

crcairo

Dec 142 min read